Auction Marketing

Marketing Strategy Sign


Once you’ve decided to sell your property, we will implement our marketing plan designed to reach your targeted market. Our extensive experience in marketing as well as use of non-traditional methods has led us to be one of the most successful auction companies in the Midwest. The first essential step in the development of a good marketing plan will be to identify the target market to attract serious buyers with real purchasing power.

The well-balanced marketing campaign will utilize many different types of advertising including:

  • Strategic Target Marketing – Identifying the marketplace and the target market is an essential step
  • Direct Mail – Custom materials promoting your property, including a high quality, professionally designed marketing piece mailed to our targeted mailing list
  • Newspapers and Trade Publications – Eye catching display advertisements in National, Regional and Local newspapers, as well as specialty publications and trade journals
  • Global Digital Marketing – According to recent studies by the National Association of REALTORS, 90% of all buyers find the properties they buy in the Internet, and nearly 100% view the properties online before they purchase. We depend heavily on the Internet and implement many resources.
  • National, Regional & Local marketing using Websites and Printed Material, Professional Brochure Design to show property information, direct mailing, email campaign, and other custom marketing efforts depending on the specific property
  • A full description and photo gallery on the featuring your property
  • A detailed Property Information Packet is typically prepared to assist buyers in their evaluation and due diligence process.
  • Use of the Theurer Auction/Realty website and Automatic spydering to 250+ other sites, including,, Auction Guide, and the National Auctioneers Association website. Additional listings on exclusive high traffic websites and the opportunity to be a featured property on the front page of such sites and many other websites depending on your targeted market.
  • The auction information office will arrange tours of your property.
  • In the days leading up to the auction, a site director will be on site (residential) to show your property to interested parties and to assist answering their questions. Marketing